WHAT: C3 is a grant competition that encourages state and local REALTOR® associations and brokerages of all sizes to promote the Commitment to Excellence (C2EX) program and grow participation among their members and salespeople.

WHO: State REALTOR® associations, local REALTOR® associations, and brokerages of all sizes are encouraged to participate for a chance to win $10,000 toward continued promotion of C2EX. A $10,000 prize will be awarded to a winner in each of the three categories. C3 is only open to members of the National Association of REALTORS® and member REALTOR® associations.

WHEN: Those who wish to participate should submit the entry below. Tell us how you plan to promote C2EX to your members and salespeople by filling out the entry application below and providing your contact information.

C3 campaign season closes at 11:59 pm Central time on September 1, 2019. From now until then, associations and brokerages will promote C2EX to their members and salespeople, encouraging them to engage with the program and earn their endorsement. Participating associations and brokerages will receive their participation numbers from NAR by close of business on September 6, 2019. Participants will include these numbers in their final application, which will be due on September 13, 2019. The Final application will be posted later this summer. The C2EX committee will notify winners by October 15, 2019.

WHERE: Winners will be publicly announced and presented with their $10,000 prize at NAR’s Conference & Expo in San Francisco in November 2019.

HOW: Participants will be judged on the following:

  • Creativity – The C2EX committee wants to hear how your association or brokerage grew participation in C2EX among your members or salespeople. Consideration will be given to the most inventive, fun, and original ideas! Additionally, the committee wants to know how you will utilize the $10,000 prize to further your promotions of C2EX. The creativity of a campaign will be the most important factor for the committee when selecting the eventual winners. Be bold. Be innovative. Do something unexpected.
  • Results – The C2EX committee will look at how many new members engaged with C2EX during the campaign period (closes September 1, 2019). The committee will consider the percentage of new members that engaged with C2EX during the campaign period, so associations and brokerages of all sizes are encouraged to participate.